12 TikTok Challenges to Inspire Your Next Campaign
What Are TikTok Challenges?
TikTok challenges are campaigns or trends that inspire individuals to create their videos based on completing a specific task and posting them on TikTok while using the specific hashtag in the video description. These challenges are typically inspired by viral TikTok videos, including a song, dance motion, movie quote, etc.
These challenges might include the following:
- Guiding on how you use a product
- Using a specific filter
- Using a specific TikTok sound while lip syncing
- Showcasing a talent
- Dancing or performing a skit
Why Should You Focus on TikTok Challenges?
We understand if you’re unsure whether TikTok challenges are compelling. There’s a reason why challenge hashtags have evolved into a standard feature of TikTok for business.
Let’s go over why you should focus on taking on or creating TikTok challenges.
- Improve Brand Awareness:
It’s no secret that it’s hard to grow on TikTok as the platform’s audience increases dramatically. TikTok claims that branded hashtag challenges can generate “outstanding” visibility and engagement. The more people who are speaking positively about you, the better.
Challenges place your brand front and center in creators’ feeds. But in the beginning, you might face some issues, but you can also
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- Create A Personality and Voice of Your Brand:
According to recent social media demographics, TikTok has a younger following than its rivals. Speaking the younger generation’s language is essential while communicating with Generation Z. The bulk of hashtag challenges on TikTok is entertaining and hilarious, unlike usual commercials. Challenges allow you to create something original and relevant to your TikTok audience rather than dull advertisements and marketing.
- Earn Influential UGC for Your Brand:
TikTok challenges allow you to connect with your audience, meet new customers, and acquire unique user-generated content. And if you lack followers count, you can always buy TikTok followers instantly. We will talk about it in a bit.
Challenges are the best way to create an organic call-and-response system between you and your audience. Challenges can be a tremendous encouragement for people to post about your company if you link them with a benefit like a contest or the opportunity to repost.
- Capitalize On Relevant TikTok Trends:
One of the best ways to interact with the TikTok community is by following new trends and catchy music. It might be challenging to stay up with trends on TikTok because of how frequently content changes. Trending challenges provide a sense of urgency because participants want their videos to stand out while the trend continues.
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Things To Keep In Mind:
- To improve interaction, understand what content does well on TikTok.
- Read TikTok's Community Guidelines to ensure your contest complies with the guidelines.
TikTok Challenge Ideas For Your Next Campaigns:
- Participate in Existing Challenges:
The simplest and most common way for marketers to use TikTok challenges for business is to take part in an ongoing challenge. You only need to find a well-liked TikTok challenge and participate in it to get a TikTok auto comment.
It enables you to profit off an existing popular TikTok challenge without exerting any effort on your behalf. Furthermore, this tactic can help you obtain more views and followers because many people follow the trending hashtags associated with these challenges.
- Show Off Employee Pets:
According to Newswhip’s analysis, pets on social media raised comments by nearly 295%. Pets are arguably the most effective form of brand audience attraction, and showing off your pets at work can humanize you.
A competition called #LevelUp started with people showing off their moves to Ciara’s song of the same name. However, some pet owners saw an opportunity to elevate this challenge.
- Fitness Challenges:
Influencers in the health and fitness niche may encourage supporters to drink enough water by using the water challenge. It can require a specially made container for measuring water intake or just a daily aim for participants.
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- Share Goals of Your Company:
Every company has a plan, and some have many. It would be best to share its goals because you wish to become more relatable to your audience. Your audience will understand what you stand for if you are clear about your intentions and ambitions. Additionally, it is advantageous if your customers support your company fiercely because they share your values. You can even talk about your objective with your audience if you are the face of the brand.
- Kaiser Permanente's Own The Curve:
This challenge is an outstanding example of how to unleash customers’ creativity through challenges. The #OwnTheCurve project, which promotes adhering to modern social norms, including staying at home, washing your hands, and adopting social seclusion, is sponsored by Kaiser Permanente.
The hashtag urges TikTok users to “do something creative”; videos featuring yoga, guitar lessons, and other suggestions for people to #OwnTheCurve you can see in the hashtag’s feed.
- E.L.F's Eyes Lips Face:
We think it’s appropriate to mention the #EyesLipsFace challenge here because it gained much traction in 2019. Users are encouraged to share their beauty looks on this platform, which was an initiative of e.l.f Cosmetics.
Can you guess what e.l.f stands for yet? It was an excellent technique for raising brand recognition. But because the cosmetics company worked with TikTok to create a distinctive song to go along with the challenge, it was a first of its kind.
- Day in the Life:
Bring your audience along for a typical day in the life of a small business owner! Showcase a few tasks you complete during the day, from the routine ones like filing and making calls to the more interesting ones like creating a new product line.
Your customers will better understand what it’s like to run a small business. You can ask your audience to share their typical day. It will encourage them to participate in the challenge and give you many TikTok comments free.
- Pass the Brush Challenge:
#PassTheBrush is a new challenge put forth by creators. In the competition, makeup artists transform their faces from rags to riches before passing the brush to someone else to do the same.
Users of TikTok have the chance to interact with one another and collaborate on a project through this challenge.
- Challenge To Showcase Your Products In An Unique Way:
TikTok is still primarily a music-focused lip-syncing app. And you can find various ways to leverage this.
Take Chipotle as an example. By setting a tortilla chip on a guacamole “pole,” gathering a “crowd” of more chips, and then adding a dramatic live performance from an Adele concert with the right amount of comic timing, they were able to make a comical clip. It’s hilarious and innovative in presenting some of its content.
- DJ At Home Challenge:
Due to the current social climate, the #DJAatHome challenge evolved naturally. People create some entertaining videos while they’re bored at home.
It’s time to #DJAatHome, so choose your favorite song and put on your headphones whether you’re performing for your family or a small gathering. Everyone can take part in this incredible TikTok challenge.
- Tutorials Challenge(How to Use Products):
- Leaving My Body Challenge:
The #LeavingMyBody challenge pushes users to dance along to a catchy tune while using TikTok’s purple flame effect to illustrate what they’re letting go of.
For instance, if you’re a social media specialist, you might try this challenge with the caption, “The stress leaving my body after seeing the improved engagement of the profile.”
