TikTok is a social networking app that is continually evolving and is putting its front foot forward with its distinct features. And why not? TikTok has been popular for a long time, and its popularity has only risen over time. Having said that, it is not surprising that the app is trying to make some prominent modifications.

TikTok is introducing TikTok Now, a new feature. TikTok Now debuted in September 2022 and has since been a popular feature of the site that emphasizes authenticity and being present in the moment. This feature, in fact, helps you get views on Tiktok that is directly proportional to massive growth in your TikTok account. However, while TikTok is primarily renowned as a video-sharing software, not everyone knows about this feature yet.

So, let’s just proceed and uncover more about this new feature and how it can help you ace your TikTok game. But before heading to that, let’s go basic.

What is TikTok Now?

TikTok Now is a feature launched in September 2022 and has the potential to transform the way users use and spend their time on the app. The new version provides users a time limit in which they are supposed to post a photo or video, and users may use both their front and rear cameras at the same time.

In a nutshell, the app gives you three minutes to do the task. TikTok’s Now function lets you record a 10-second video or take a photo and share it with your pals all at once. You will receive daily instructions at the same time as your pal and can film whatever you choose.

With that being said, TikTok Now is said to be a copy version of the Be-Real app. TikTok provides users a minute longer to prepare uploads than the Be-Real app. So far, the only distinction is that they are two separate applications and social networking networks.

This feature is also somewhat similar to Snapchat but with a twist, aims to increase bonds between people by allowing them to accomplish something even if they are not together. Therefore, it will be right to say that this feature can be an advanced way to increase TikTok followers.

When and where can you get TikTok Now?

TikTok Now is accessible in the United States as an in-app function within the TikTok app. To access it, upgrade the TikTok app to the most recent version. You can find the “Now” button on the bottom navigation bar, directly next to the posting button.

With that being said, they are believed to be testing with TikTok Now in the coming weeks, adding that while it will be accessible via the TikTok app in the US, it may be available in other areas as a distinct TikTok Now app.

It won’t be a surprise that TikTok is attempting to cash in on BeReal’s fame; top companies are always taking inspiration from one another or introducing comparable features.

Quick Fact- Brands can make the most of this feature and increase engagement. They can get views on TikTok organically and skyrocket their popularity.

TikTok, on the other hand, says it will roll out the feature to users globally in the coming weeks and teases that it will be accessible as its own app.

So keep track of all the updates!

How to fit TikTok Now into your existing marketing plan?

Maximize Impact With Effective Timing

Believe it or not, timing is like a goldmine of opportunities. It can make it or break it. The ideal opportunity to design content that will connect with your audience and encourage conversions thus comes from optimizing your messaging for the effective time period of 21 and 34 seconds. While there are countless ways to make an impactful video, establishing your brand’s unique voice, and vision will eventually set you apart.

Engage with viewers

It is not a hidden fact that the more you engage with your followers, the more they will like to see your content. So, make sure you come up with content for TikTok Now that is compelling enough to stop the users from scrolling for more stuff. Making it simple for viewers to understand your content will enhance the probability that they will watch it all the way through. By keeping the theme and the taste of your audience in mind, you can be a TikToker that every user would love to engage with you. After all, the main motto of TikTok Now is to increase engagement.

Understand Your Audience

How about you spend some time understanding your audience and exploring this platform- how it works, & what your target market and competitors are doing on TikTok? By answering these questions, you can decide what kind of content will be apt for you to share on TikTok Now. In a nutshell- Users can increase TikTok followers and their overall engagement by understanding their audience.

Get Organic Services

No doubt, if you have enough followers, shares, and comments on your TikTok- your content will get the popularity it deserves. However, if you have less engagement- chances are your content will get lost and be in a deadlock state. Getting organic services will help you build a foundation for your massive growth. After all, what’s the point of interacting with 2-3 followers on TikTok Now- if it’s not leading to an increase in engagement?

One such platform that can help you grow in TikTok is Autolikes TikTok. It is an organic service provider that boosts your TikTok account. Users can buy TikTok shares, likes, followers, and many more.

TikTok Now Guidelines

TikTok has also set certain restrictions on who can and cannot access your TikTok Now posts.

Anyone under the age of 18 will be unable to post anything to the Explore feed.

Commenting options for those aged 13-15 will be limited to Friends only.

Users over 18 can share their postings with the TikTok Now community rather than just their friends. It will allow them to get real TikTok followers.

TikTok Now is currently only available to US users straight within the app.

How Can TikTok Now Feature Benefit Users?

We all know that attention spans are growing shorter by the minute, and TikTok is making the most of it. Small crisp content has the edge over long-duration videos. And the algorithm appears to support this. You never know when your video can become viral. With more brands growing their social media presence, you can not miss out on this feature. This new feature is unquestionably the next step in gaining real TikTok followers. Let’s have a quick look at its benefits.

The content on TikTok is very interactive and fun to engage with. Brands not only receive a captive audience, but these consumers actively interact with the content they see rather than passively watching it. Unlike YouTube, Facebook, or Pinterest, TikTok’s features encourages users to add their own creative spin to the content they consume.

Superior User Engagement

With its lens offering, Snapchat comes close to TikTok in terms of involvement. 52% of TikTok users, on the other hand, do not use Snapchat. This is a sizable audience that is growing only because of TikTok marketing.

Easily connect with your audience

This feature makes it very simple to market your business and attract an audience. You can select a concept or subject and then, encourage others to produce or recreate photos and videos using this new feature. It’s an excellent technique to generate brand engagement and increase TikTok followers.

Maximize Creativity

The best part of TikTok is that users can really use the app to get their creativity out and come up with their own content, which is more of an investment for your company than just using it as a social networking platform. With that being said, users get attached to the content that sparks emotions and prompts discussions in viewers.

And TikTok Now feature broadens the possibility of your exposure to an audience wider than you could ever imagine. Furthermore, TikTok’s unique and accurate algorithm makes it possible for brands to get their content on the For You Page.

Staying Consistent

A day is not enough time for businesses to join in on the fun because trends may change quickly. Brands frequently attempt to stay trendy but fall short. Users who make the most out of the TikTok Now feature- can receive notifications that keep them abreast of trends and one step ahead of the competition. There is no preparation, no discussion of stories, and no equipment preparation- it’s just the real you. It enables you to publish information as quickly as you can; keeping you current- which will get you free TikTok shares.

Wrapping It Up

While TikTok has its drawbacks, including its numerous privacy-related problems and its censorship concerns, from a marketing perspective, it has foremost advantages that one can’t ignore.

This social media network connects individuals via the power of content display and distribution in the form of short videos. The platform swiftly gained popularity with the assistance of celebrity sponsorships and clever localized content. And with its new feature rolling out, it won’t be wrong to say that this feature will be like icing on the cake that will help users get real TikTok followers and skyrocket engagement.