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How Brands and Creators are Using TikTok to Educate

Before TikTok became popular, we were successfully pinning youtube educational content, including chemistry videos, woodworking tutorials, painting lessons, and cooking advice.

However, educational content has ten times the power on TikTok, and brands and creators are only now starting to take advantage of this resource. With an average daily usage time of 52 minutes, TikTok has quickly risen to the top of the social media heap.

The level of engagement TikTok users have with the platform is even more impressive; more than 60% of users report opening the app multiple times per day.

With such a captive audience, it is not surprising that brands and creators are using TikTok to educate. TikTok is quickly emerging as a go-to platform for educational content, whether it’s instructing users on how to prepare a meal or demonstrating a new exercise.

But to do that, you need to have a vast audience. Initially, it is pretty hard to attract your target audience, and many prefer to buy followers for TikTok, which is good for the initial boost.

But after a time, you need to learn how other brands and creators use the platform to their advantage. And that’s precisely what we will be discussing in this article. Let’s get started!

What is #LearnOnTikTok?

Social media changed how and the type of content we consume. And TikTok only revolutionized it further and showed the world the power of short content. That was also the time when people started using YouTube to learn about things. But there was one problem, there were not many of them.

In May 2020, the company unveiled its #LearnOnTikTok initiative, noting a high demand for educational content among TikTok’s youthful users. To deliver learning material to TikTok, it gathered together 800 famous brands, digital outlets, academic facilities, and real-world professional specialists.

#LearnOnTikTok is a movement that uses the power of TikTok to educate people on topics that are important to them. Anyone who dives into this challenge and shares knowledge with the rest of the world; also instantly helps get free TikTok followers.

The objective is to share a reliable solution to the queries people are interested in. After creating a video, you need to use the #LearnOnTikTok to join a community of experts to help educate others using the hashtag.

So far, the TikTok community has responded enthusiastically. People share their experiences and knowledge on topics ranging from mental health to social justice.

Let’s see how brands and creators use TikTok to educate their audience and how you can do it too.

How Are Brands and Creators Using TikTok to Educate?

You’ll be surprised how creative people can be with their content and increase TikTok followers. They always find a way to keep the audience’s interest and grow the audience base. Brands have also found their way to use this opportunity and leverage it to their benefit.

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Views of the hashtag #LearnOnTikTok has surpassed 282.8 billion. The popularity of TikTok’s educational content fits with a trend toward micro-learning in a broader sense.

Because microlearning divides topics into manageable chunks, it is 17% more effective than conventional, longer-duration courses. Generation Z strongly prefers it.

Microlearning is extremely popular and you can use it to increase TikTok followers. Demos and how-tos are successful, but so are career advice, life hacks, general motivational, wellness, and health-related content.

Any myth or rumor might spread like wildfire on social media, and it can ruin the brand’s image. As a brand, you should always try to prevent this from happening.

Brands need to do more to prove their products’ worth due to this education trend. TikTok offers a platform for creating insightful content about your products, which will draw the interest of the ideal segment and increase TikTok followers. Rather than being a threat, this should inspire brands.

A robust algorithm for personalized recommendation is another feature of TikTok. In other words, TikTok is better than Google for Gen Zers. In addition to helping them find answers, TikTok will also show them more pertinent videos without having to search for them. If you want to get a more precise targeted audience, you can also buy real TikTok follower from platforms like Auto Likes TikTok.

As a result, TikTok audiences are increasingly choosing to watch specific videos. Users of apps are educating themselves about the top brands for their requirements.

In the past, audiences were content to treat the symptoms of skin complaints; however, brands and creators are now educating audiences on the causes of these complaints and the best products to treat them. Skincare is one such example.

Younger audiences strongly desire to use TikTok to learn, whether about what career they want to pursue or how to invest their money (#personalfinance has now received 5.8 billion views!).

In addition to expanding their knowledge of interests and hobbies, thanks to Gen Z’s thirst for knowledge, these young people are using TikTok to get insightful advice on beginning careers and planning for the future.

However, Gen Z users on TikTok are considering more than just their financial future. Influencers shared their own stories, even posting on the days of their graduation ceremonies to motivate their audience.

TikTok is an excellent platform for authentic, factual information that will pique people’s interest, change their minds, and start conversations. Generation Z is concerned with more than just Renegade dances.

At their core, Generation Z is an activist. More than 40% are concerned about affordable education, health care, gun rights/control, racial equality, and climate change.

The platform has become a safe space for LGBTQ content, black history, and women’s history, which is significant given the platform’s diverse Gen Z audience.

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How Can Teachers Use TikTok?

The challenging task of teaching virtually has been an obstacle for educators everywhere. TikTok, however, can significantly simplify learning. TikTok for teachers is a helpful resource that can be accessed using the hashtag #TeachersOfTikTok.

On the platform, there are many TikTok lesson plans and instructional videos, as well as TikTok ideas for teachers.
Here are some tips for using TikTok in the classroom to keep your classes on track:

To get the class talking, start the lesson off with a TikTok video. Search your topic and look for a compelling video. Then you can clarify whether or not the video’s original poster was accurate. Gen Zers pleasure dispelling rumors and learning more about subjects, which they then discuss with their peers.
To keep students checking in and interested, upload quick lessons. Ask a question at the beginning of the video and provide an answer at the conclusion. You can also keep students engaged by serializing your content over several videos.
Collaborate With Your Audience

Create a unique duet video. You can start a video and allow students to create a duet, or you can search TikTok for a video related to your topic and challenge your students to think about how they would respond. It will keep them interested and also keen to know how to increase TikTok followers.

Based on the lessons your students learned, summarise your lesson. Make a quick TikTok video of this and utilize your profile link to point people toward more information.

Teachers everywhere can use these strategies to engage their students in listening. Gen Z will pass with flying colors if you put your thinking cap on, and remember that the best instructional TikTok ideas are entertaining.

Wrapping It Up:

Brands that may have felt excluded from TikTok’s silly culture now have tremendous potential thanks to the platform’s educational initiatives. With 1 billion monthly active users yearning for material, this is a significant potential for advertisers and educators alike. It’s the best way to highlight your brand and find an audience that genuinely connects with your message.