TikTok is a platform on the come up and everyone wants a piece of it. It’s the newest online social media platform for marketers, influencers; and even brick and mortar shops are trying to utilize the platform to make a name for themselves. It was the most downloaded application of 2021 amassing about 656 million downloads.
Tiktok online viewers are seen as a valuable asset. Every business at this moment wants to get a fresh pair of eyes on themselves and TikTok is where you go to. The more views on TikTok you get, the higher the probability of your product/service becoming popular.
Brands worldwide have used TikTok to not only create awareness but also accelerate sales. Consider Shein as an example. The retail garment turned into a world giant through a massive marketing campaign on the platform. It has reached a point where brands like Gymshark, Shein, and many others have trends and challenges dedicated to them. Given this visible activity, it is hard to ignore TikTok’s viability as a platform. Here in this blog, we will discuss:
And various other strategies regarding boosted visibility.
Different social media platforms work differently and have a unique way to read the impact of a content piece. In terms of TikTok, it is done through “views.” Of all the social media platforms on the internet, TikTok has the most lenient definition of counting views. The very moment your video starts playing, it’s counted as a view. Given the average length of the video on TikTok, this seems rather justifiable.
In case the video autoplays, loops or the viewer comes back to watch it again, it is counted as a new view too. There is a limitation to it, i.e., if you watch your own video those views are not counted. But if you get someone else to watch the videos for you? Then it’s a different ball game.
And with that minimum requirement for what is a “view”, it is fairly easy to rack up metrics on TikTok.
In August of 2020, TikTok launched its “Creator Fund.” It was a partner program to offer payouts to the platform’s most successful and popular users or as TikTok puts it:
“Through the TikTok Creator Fund, our creators will be able to realize additional earnings that help reward the care and dedication they put into creatively connecting with an audience that’s inspired by their ideas.”
There is no standardized payment plan or fee amount (as according to TikTok the Creator Fund changes on a daily basis). You can expect to make somewhere around $0.02 and $0.04 per 1000 views on TikTok.
However, there is a catch. You have to meet the following criteria:
It also helps massively that once you cross the barrier of 1000 views on TikTok, you start to get into the good graces of the algorithm.
Now that we have cleared the air on the basics of how TikTok works. Let’s get into some of the ways you can get more Tiktok online viewers:
Consider adding hashtags in your TikTok videos. We know hashtags are an important tool to have you in your arsenal. The high and mighty TikTok algorithm can be unfair to new content creators but it helps you bump up your content if correct hashtags are used. It allows the algorithm to tailor your content within a particular niche.
Some evidence clearly shows that trending topics are highly likely to end up on the “For You Page” or “FYP.” So it can be very beneficial for you to keep an eye out on what’s currently popular and hop on the trends with your take on it. This way you can make it out of the 1000 views on TikTok and start getting recommended by the algorithm.
TikTok allows users to upload videos up to three minutes long, but videos under 30 seconds have a higher chance of making it to the FYP. It also has a higher probability of users rewatching it multiple times.
Consider this an aftereffect of Vine. But keeping your content short and punchy is going to attract a lot more views on TikTok.
For a social media platform, reliance on hashtags is not a new thing. It allows users to sift through the content of a particular niche very quickly. Plus, certain hashtags help you establish your brand identity on the platform.
For example, there is a special sub-genre of TikTok for everyone on the platform. From something as broad as book clubs to rug making. Identify which crowds you want to tap into, as going forward these are the people who will be associated with your brand.
Closely examine the largest accounts in the spaces that you identify with, and observe what kind of hashtags they use, content formats, references, colloquialisms, etc. It helps you get inspired by their content to perform well.
Activities such as liking and commenting can also help you create interpersonal relationships with a specific audience. The idea is to attract more than 1000 views on TikTok through your snappy comments and interactions on others posts.
TikTok duets are one of the best ways to capitalize on an already popular trend. There is always a high chance of users searching for duet-styled content on an already viral video. If your content is solid you will instantly cross the threshold of 1000 views on TikTok.
In duets, you can create content on a split-screen with another user’s video playing along. These content forms usually range from sing-alongs to skits and anything you can imagine. You can use duets to highlight your product or service and showcase them in a funny, quirky, and genuine way. This way you will piggyback your way to more Tiktok online viewers.
TikTok is very famous for one thing and that is making quick and snappy “How-to” videos. Educational and informative content performs very well on the platform, despite video length. It is also one of the few times where TikTok’s almighty algorithm actually favors your content, even if you break out of your regular mold.
How-to videos are particularly famous, but you can also switch things up and make a video of FAQs, highlighting an important factor of your industry, product, or profession. Content such as these provides a decent getaway from dance marathons.
For example, shoemakers and custom designers share details about how they unwind a shoe purchased from the market. Content like this will get a large amount of Tiktok online viewers involved with your content.
TikTok divulges its trending content in more than one way. For starters, it uses hashtags to identify the content type and its niche but it also uses sound effects to recognize popular trends. TikTok sounds go through waves of popularity, and using the recurring sound clips will help you get acknowledged and accumulate more views on TikTok.
Click on the “create (+)” sign to discover the fresh new trending sounds and then tap “add sound.” Here you will find the most popular audio clips.
TikTok loves the hype that comes with celebs and influencers. It does not matter whether you have hired a celebrity, influencer, or you are just teaming up with another brand. Bring out the fresh voices on your TikTok platform. Try to reach out to their audience.
Your special guest will help you add another layer of genuineness to the content you have made will help you gather more eyeballs on your account and get more Tiktok online viewers.
No brainer but reinstating regardless. There is a highly likely chance that TikTok is a part of your broader social media strategy, and you are online on several other platforms in addition to TikTok. Create a strategy to lure those audiences to TikTok by sharing content teasers, exclusives, and many more.
Drive engagement by sharing your TikTok content on other platforms. Turn it into a call to action post by linking your TikTok Account and asking your followers to also check you out on TikTok.
TikTok has different kinds of accounts like Pro, Creator, and business. You can select as per your convenience but pro accounts are not very well known to give you that added boost. Creators and business accounts on the other hand do! Plus both these accounts give you access to insights and metrics that can help you analyze and read your audience better.
It’s easy to switch over to a business or creator TikTok profile. Head over to “Manage Account” and select “Switch to Business Account.”
These insights are very useful. It reveals who your current audience is when they are online, and what type of content they like to watch. It is a useful feature that you can use to organize your content calendar. And lastly ………….
Check your account analytics to see when your followers are so that you can drop the video at the best time. TikTok even lets you schedule videos in advance.
It goes without saying that your content has to pop!
Make sure your videos look good and very well made. Some criteria for assessing your content as high-quality include, good lighting, decent sound quality, sleek editing, clear and distinct messaging, etc.