TikTok is one of the most downloaded applications in this world. Earlier, it was a moderately running app. In 2008, it was launched as Musical.ly, and later on, covered it to TikTok for all its non-Chinese users world-wide. It is no surprise that people have seen the potential of this platform in a short while. Let’s move ahead and check out how TikTok helps marketers to enhance their brand value.

What is TikTok?

TikTok is a short video sharing platform, which allows people to create and share their talented, technically proficient, and enthusiastic video format. These are the people who later became the influencers on the platform. This platform commonly targets teens, between the age group of 18-24 years.

Who Uses TikTok? 

Musically was a female-biased application. Similarly, TikTok is mostly loved by females and teens. It is attractive internationally, with large numbers of users in the USA, India, and in the form of Douyin, China. Douyin reported about 400 million users per month.

How can brands use TikTok? 

There are three simple ways brands can mark up their presence on TikTok.

• You can create your own channel and upload relevant videos through their channel.
• They can work with influencers to disseminate content to a wider public.
• They will pay for ads on TikTok – for TikTok advertisements, it’s still early days – there isn’t demand like there is for YouTube yet. Over time, however, TikTok can get more common and developed.

Many brands running their own platforms and partnering with influencers to disseminate content to a broader audience. You might try on your own platforms with some notable ideas or you might recommend that your influencers develop and share content that is appealing to the audience.

Influencer Marketing

The key to influencing marketing success is to set appropriate targets, targeting a specific portion of the buying funnel. For influencer marketing to succeed, TikTok’s young broadcasters need to stay real to their followers.

TikTok Advertising 

Over the last year, TikTok has experimented with advertising but has not yet established any formal profit-sharing system. They are however getting closer to the point where more people on the platform will be able to advertise.

Some of the ad types that were launched include –

• Brand takeover
• In-feed native video
• Hashtag challenge
• Snapchat-style 2D lens filters for photos.