TikTok Analytics: Your Guide to Understanding the Metrics
TikTok has become one of the top-ranking social media platforms, with over 1 billion monthly active users. The number is increasing more and more. With such a massive user base, it’s a platform where every creator has the potential to achieve enormous growth and exposure. Still, many creators couldn’t accomplish that success. The reason is quite simple since they didn’t focus on TikTok analytics.
The reason for that is quite simple. Most people are not familiar with TikTok analytics. That’s why many creators couldn’t keep track of their reach and engagement on TikTok. Besides likes, shares, comments, and followers, there are many more analytic factors based on which you can hone your TikTok marketing strategies.
Here, we will break down the TikTok analytics and also show you some of the most important metrics you should follow and keep to your advantage.
Why Does TikTok Analytics Matter?
Anyone who has a Pro/Business account on TikTok can access its analytics feature. You need to upgrade your TikTok account to a pro one (for free), and it will let you access all the detailed insights. If you follow those insights, you can determine what content you should post, when to post, and what you can do to make your videos more impressive. Using these analytics, you will get to know more about your audience. And accordingly, you may create videos that would let you gain better reach and engagement on TikTok.
However, due to the excessive competition, even if you publish quality video content, you might not accumulate enough views, likes, and followers. In that case, you might want to invest in TikTok services, where you can buy Tik Tok views to enhance the viewership of your videos. But before choosing any TikTok services, make sure to invest in a reliable service like AutoLikes TikTok, which provides free 50 TikTok likes to all its users.
How To Access TikTok Analytics?
- Open your profile page.
- Tap on the three-line menu and select Setting and Privacy.
- Under that, click on the “Manage my account” tab.
- You will see the option - “Switch to business/creator account” button. Click on it.
- Go to your profile again and click on the menu.
- Select “Setting and Privacy”
- Under the Account, tap on Creator Tools..
- You will see Analytics. Click on it.
There you will find the performance insights of your posts. Based on that, you can further analyze your creations to make further improvements. However, if you feel disheartened due to your low-performing TikTok videos, you can amplify your engagement using auto views TikTok free
Sometimes, you need a little boost to get an edge over the other creators. While working hard on your creative skills, you may have a chance to improve your engagement. However, if you play smart and use AutoLikes TikTok to get TikTok views for free, it would definitely enhance your chances of getting better exposure for your TikTok videos. And along with that, use TikTok analytics to evaluate your performance and further improve your strategy on TikTok.
Understanding TikTok Analytics
Now you know how to access TikTok analytics, let’s find out how you can use this data to improve your engagement on Instagram. Basically, there are 4 different analytics features on TikTok- Overview, Content, Followers, and LIVE.
- Overview Analytics
Under this section, you will get to know how well you are doing on TikTok. There you have the visibility to check overall engagement details like- video views, profile views, Likes, Comments, Shares, and Followers for a limited time range. There you have options to check analytics from the past week or month, or you may choose the custom range of date.
Here are the metrics you can see under the Overview analytics:
- Video views
It shows the total number of video views on your TikTok account. - Profile views
Here, you can check how frequently people are viewing your TikTok profile, showing in numbers. - Likes
Total number of likes you have received on your TikTok videos. - Comments
Total number of comments you have received on your videos. - Shares
The number of shares you have got on your videos. - Followers
The number of people who have followed your account within a selected date range. - Content
The number of videos you have published in a selected date range. - Live
Total number of live streaming you have done on TikTok within a selected date range.
If you think you have reached a threshold and your video views and engagement is not increasing, then you can also rely on TikTok video auto views services. In fact, AutoLikes TikTok is providing amusing services for its clients, providing TikTok views for free. And many TikTok marketers and creators are utilizing AutoLikes TikTok services to promote their TikTok accounts, and now they have an eminent following and view counts on their profiles.
By checking the profile overview analytics, you can evaluate and inspect the factors that may help you gain better visibility on TikTok. And eventually, it would help you to enhance and develop your TikTok strategy.
- Content Analytics
Under this analytics section, you get to know what type of content is on trend and on which videos you are getting more views and engagement. You can select the date range, and it will show you the data based on the performance of your TikTok videos. If you want to bring a quick boost to your videos, you may purchase auto views Tik Tok free with AutoLikes TikTok services. It would definitely improve your TikTok content analytics performance exponentially.
Here you can check the following metrics to measure the performance of your video content.
- Trending videos
It shows the top 9 videos with the highest number of views in the selected date range. - Total video views
It shows the number of views on your TikTok videos. - Total like count of a post
Here, you can see the number of likes on each post. - Total number of comments
The number of comments on each video. - Total shares
Number of times a post has been shared. - Total playtime
It is the collective time period for which people have viewed your videos. By comparing this time with other creators, you will get to know about the overall performance of your videos on TikTok. - Average watch time
This shows the average watch time period people spend on your TikTok videos. - Watched full video
It shows the number of viewers who have watched your TikTok videos till the end. - Reached audience
This shows the total number of people who have watched your videos. - Video views by section
Here, you will get to know- from where your audiences are reaching your videos. Whether it is- For you feed, your profile, following feed, sound, Discover, Hashtags, etc. For example, if you have used hashtags on your videos to reach relevant people, here you can check whether it works for you or not. - Video views by region
Under this section, it would show you the top locations of viewers who have watched most of your videos.
- Follower Analytics
The next section is about followers, where you can check the number of increasing followers on TikTok. While it will also show you in-detail information based on gender showing how many males and females have followed you in a selected date range. You will also find information about the time when the least number of your viewers are active and when’s the time at which you can have the most active viewership on TikTok.
Other than just key demographic features, using this analytics section, you can also check the interest of audiences. That would inspire you to design your content based on the intent of audiences.
Here are the metrics under the follower analytics section:
- Gender Number of male or female audiences watching your videos.
- Top Territories It shows the region of your followers, ranked by country.
- Followers Activity This shows the time when most of your followers are active on Instagram
- Videos Your Followers Watch Here, you can check the content which got the most views from your followers.
- Sounds Your Followers Listen to Shows top TikTok sounds that your followers listen to quite frequently.
Even after following these analytics, if you are not seeing much improvement in your follower count, then why not buy Tik Tok views on your most trending videos? And it might really help you to increase your real followers count.
- LIVE Analytics
It will show you the details regarding the live videos you have hosted within the last 7 or 28 days. Here, you can also check the new followers you have gained after the live videos, how much time you have to spend live, and how many diamonds you have received in your earnings.
Under LIVE analytics, you can check metrics like-
- Total Views
The number of views present during your live video session. - Total Time
This shows the total time you have to spend hosting LIVE videos on TikTok. - New Followers
Number of new followers you have gained while hosting a live video. - Top viewers count
Most views on your LIVE video. - Unique Viewers
Number of users who have viewed your Live at least once - Diamonds
When you are hosting a live video, your viewers can give you a virtual gift called diamonds. Using these diamonds, you can exchange real money from TikTok.
Besides the above-shown analytics, there are other TikTok analytics like Hashtag views, Total likes, and engagement rates to measure the individual performance of every single video. To check views on a hashtag, you can search for that hashtag on the Discover tab. And it will show you some of the top-performing videos that have similar and relevant hashtags.
Final Thoughts:
Following the TikTok analytics, you get to know how your videos are performing and how you can improve further to increase engagement and following on TikTok.
But let’s face the truth, with organic methods, you might be able to enhance your reach and follower count. However, it may take quite a long time. Instead, you may rely on TikTok video auto views source to get a boost on your efforts. And bring quick engagement to make your videos go viral on TikTok.
Although TikTok can display analytics data for the last 28 days only. If you want to avoid missing out on some essential data, make sure to check your reports on a regular basis. Or you may also take screenshots to download that information and use it whenever needed.
